Plan de Mureda was built in 1834 by Jan Matie Moroder da Scurcià, a trader of fashion accessories living in Ancona, as a summer house. Starting in 1869, his sons, Alois and Franz, exported wooden toys to the whole of Europe under the name of 'Moroder brothers'. There was a small warehouse (today 'Pension Sole') next door where producers delivered their wares. Ortisei primary school now occupies the spot behind the building where the 1849-built stable used to stand.

After the 1830s, Cësa Bugon was the seat of 'Insam & Prinoth', one of the largest pre-First World War toy manufacturers in Val Gardena. The company had a branch in Nuremberg in 1820 and, later on, one in London. There was a large warehouse as well as the manufacturing premises with offices and packaging workshop housed in a stable and the goods were transported from there to the point connecting up with the railway network.

On the spot of the cultural centre there was once a multi-storey building constructed in 1854 in urban style by the manufacturer, Johann Baptist Purger, along with some council offices and doctor's surgery. It also served as a temporary warehouse for the toy manufacturer Anton Sotriffer. Both buildings influenced the character of parish square, until, in 1969, they had to make way for a congress hall for the 1970 Winter Olympics built at the turn of the century and bearing the name 'Casa di Cultura Luis Trenker'.